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The Issue

Let’s face it—bringing up Alzheimer’s doesn’t usually make you the life of the party. Most people don’t want to think about dementia until they have to.

But here’s the deal: if we can get people talking about Alz early on, and change their behavior, we can actually prevent up to 40% of cases! And when we say change, we’re not talking Ironman training or subsisting on raw wheatgrass. We’re talking healthy lifestyle adjustments like better sleep, breathing exercises and delicious new recipes. And we’re right here to help. Already caring for someone with dementia? We’re here for you too. That’s why we’ve packed this site with support, because while there isn’t a cure (yet!), there is care.